For most of its time, the hotel industry has always remained a traditional one. Functioning in its traditional, comfortable background, there haven’t been many innovations in it. But the 21st-century internet era has changed everything for hoteliers.
While traditional ways of marketing their product are still in use, there has been a specialized focus on content marketing. It is the thing of the hour and is a big reason behind the success of many new hotels. Below are some important reasons as to why content marketing is the need of the hour, and why it is a key to a successful hotel campaign-
1. Hyper informed customers- A customer can find out any detail about your which he wants at the click of a finger. This has made the ‘selling’ part quite different in terms of marketing. All a customer looks for these days is a never forgettable experience. They already have quite a good idea about the kind of services they will get from you, so don’t push them towards that direction. Use the USPs of your hotel, and instead of selling it to them, just tell it to them.
2. Having a customer monologue- Drive traffic towards your hotel by engaging in conversation with your potential customers. You can hold online contests on Facebook and Twitter wherein customers can tell their favorite travelogues and win a free night’s stay at your hotel. This is a technique of digital marketing. Digital marketing for hotels has been quite popular these days and has given quite good results to hoteliers.
3. Use of Local locations- If you really wish to build on a specific USP, use the charisma of the place where your hotel is situated. Use some local tourist destination in your ad, mix up your stay experience with the local culture, and advertise it accordingly. You can also combine this with the technique of digital marketing for hotels for the best possible results. Attracting tourists has never been easier.
4. Driving Internet Traffic- Internet is being deemed as the best way for hotels to drive customers to their location. There is a large chunk of people who book their hotels on the internet these days, and this makes SEO (Search Engine Optimization) a very important tool for getting your hotel ranked by Google. If your hotel shows up on the first page of Google, chances are that you will have a lot of customers who will be ready to book their rooms with you.
Conclusion- Content marketing in the form of blog posts, tweets, facebook uploads, and Instagram stories go a long way in making you reach the plethora of your customer base and attract them. The traditional ways of marketing, though still going on have become obsolete with the coming of the internet. The main focus of content marketing should be to initially create interest among people about your business and then convert that same interest in business and profit. You have been blessed with the tools and techniques. It is up to you to put them to good use now.